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Konecranes and Valtteri Bottas announce global marketing co-operation partnership

The partnership will be visible worldwide across a range of media, events and other promotions, including placement of the Konecranes logo on Bottas’ race overalls.

Konecranes is very pleased to announce a global marketing co-operation agreement with Finnish Grand Prix winning driver Valtteri Bottas. Under the terms of the agreement, Konecranes will be an “Official Partner of Valtteri Bottas” until March 2018.

Konecranes sees strong parallels between the lifting business and the motorsports world, particularly in the areas of equipment (with gears, engines and controls all purpose-built for their respective environments); teamwork (which in both worlds is as much about performance as it is about safety); and technology (which is always at the leading edge).

The partnership was officially unveiled by Konecranes CEO Panu Routila at the company’s annual management conference in Madrid on 16 May. He was joined on stage by Bottas, fresh off the track from the Barcelona Grand prix over the weekend.

Our business has strong parallels with the motorsports world, where top performance is also dependent on innovative technology, excellent teamwork and relentless focus.

“Valtteri has all the makings of a true champion and we’re very excited to work together with him on this mutually-beneficial partnership,” says Routila. “Around the globe Konecranes is recognized for being a technology leader, specifically in the areas that are core to any lifting operation: the gears, the motor and the controls. Together with new services such as Konecranes TRUCONNECT for remote monitoring, our business has strong parallels with the motorsports world, where top performance is also dependent on innovative technology, excellent teamwork and relentless focus.”

Konecranes also sees congruence between its company history and values, and Bottas’s own personal background and beliefs. While today Bottas is a global citizen, he remains true to his Finnish heritage and is known for his humility, determination and respect for others.

I’m very happy to make an agreement of this kind with Konecranes, a company that aligns so well with my background and what I personally believe in. This is about using cutting-edge technology and purpose-built equipment that brings together some of the best engineering and teamwork on the planet.“I’m very happy to make an agreement of this kind with Konecranes, a company that aligns so well with my background and what I personally believe in,” says Bottas. “This is about having proud roots in Finland, yet working around the world. About using cutting-edge technology and purpose-built equipment that brings together some of the best engineering and teamwork on the planet. And about focusing on being the best at what you do – yet never losing sight of where you come from.”

 

Images: Konecranes