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Current challenges in corporate responsibility

January 5, 2015

“The company seeks to raise shareholder value in the long run while also taking the interests of the company’s employees, the environment and society into account.”

Tarja Moilanen, Head of Corporate Responsibility, Konecranes

How do you see the significance of corporate responsibility changing?

It used to be a common view that corporate responsibility was related to a company’s reputation. Now, responsibility is more widely seen as an opportunity instead of a threat  – yet it is still not being properly utilized as a business asset. However, I’m sure that  the significance of corporate responsibility will keep growing. This is visible in the fact that we are receiving more and more responsibility-related questions from customers, for example.


In addition, generation Y has higher expectations on companies than older generations on issues such as ethical behavior and high workplace safety for example. The age pyramid favors emerging markets – in other words, there will be more young people in the emerging markets while at the same time, populations in developed countries are aging. This creates challenges for the operations of companies in need of skilled labor, and will require more wide-ranging know-how from us. As a global player, Konecranes wants to be on the front line in advancing responsible operations and developing new, efficient solutions for our customers in a sustainable manner.

For Konecranes, what is the most critical corporate responsibility theme today?

The most important corporate responsibility topic for Konecranes is safety. Everyone in our organization shares the responsibility for it, and we strive to make sure that our employees are able to perform their jobs safely and arrive home in good health after a working day.

We have improved our responsibility in the matter of working conditions in both our own operations and in our supply chains. Our Code of Conduct and our Fair Labor Conditions Frame set the requirements for working conditions in our own operations. At the same time, we require our suppliers and subcontractors to follow the same legal, ethical, environmental and personnel-related principles in their own processes. We have identified the development areas related to working conditions, especially in emerging markets and we work constantly towards further improving matters.


Why is Konecranes investing in corporate responsibility?

Corporate responsibility is not a separate field in our business. Rather, it is connected to Konecranes’ mission, vision and strategy. The focus areas of our corporate responsibility are safety, people, the environment, fair play and a smarter offering. With a deeply rooted safety culture we promote safety to our customers, and provide lifting solutions in accordance with applicable safety standards and regulations. Corporate responsibility issues are important to us because we want to be here for the long run. We believe sustainable growth is a result of strong, responsible operations.


Text: Peppiina Ahokas
Photo: Riitta Supperi

Fast File

  • Tarja Moilanen focuses on ensuring that Konecranes manages and develops its corporate responsibility.
  • She plans and executes the organization’s corporate responsibility strategy in matters such as health and safety, environmental sustainability and fair labor conditions and reports on its performance.
  • She supports the entire supply chain  with responsibility items, from its relationships with customers and sourcing partners to those with investors and other stakeholders.